SEO Keywords in web page content are important tools in ranking high on search engines. Abuse them and the search engine companies may penalize your website.

Below are two suggestions for a successful website targeted keyword strategy campaign:
– Keyword selection: determine which keywords your potential customers or clients might use to search for your page and create keywords based on those words.
– Keyword optimization: apply these keywords to the appropriate pages (1 to 2 keywords per page is the recommended amount). Often this will be the first 200 words on your page.
– The most important task of keyword optimization: determine whether your pages are optimized for and rank highly in search engines for keywords that target your potential customers. This is actually the first part of any website targeted keyword strategy and a step that is often overlooked by most website developers.
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SEO (Search Engine Optimization) is the art and science of making websites perform and rank better in the search engines. There is no magic or silver bullet to it. It’s all about understanding how search engines read web pages and what factors they take into consideration when deciding how to rank a web page on your website for the business product keywords that you are trying to search engine optimize.
External backlinks are the most focused-on off web page aspect of SEO. Backlinks (or “inbound links”) are a fundamental pillar of search engine optimization. On-page optimization is limited in scope — there is only so much you can do with on-page optimization. The rest of your rankings will rely heavily on your off web page backlinks and how many pages and the quality of those pages that are linking into your web page(s).